Client Campaigns

Krave

Corporate/Crisis communication

Krave Kava Bar & Lounge owner Elizabeth Gardner tapped The Connection Public Relations to help her launch what was then the only kava bar in the Raleigh Durham Triangle area, and one of only 3 in the state of North Carolina. The campaign included awareness building of the kava subculture. To date, Krave has launched two kava bars in just over two years with high support from business leaders in each community and a constantly growing fan base of loyal customers.

http://www.newsobserver.com/news/local/community/chapel-hill-news/article19079343.html

http://trianglefoodblog.com/?p=246

 

http://www.bizjournals.com/triangle/morning_call/2015/03/krave-kava-bar-and-lounge-now-open-in-carrboro.html

 

http://www.dailytarheel.com/article/2015/10/carrboro-police-connect-with-residents-over-kava

 

http://carrborocommons.mj.unc.edu/?p=9148

 

http://www.bizjournals.com/triad/news/2017/01/30/kava-bar-opens-tuesday-in-downtown-greensboro.html

 

http://www.greensboro.com/blogs/short_orders/krave-kava-bar-opens-in-greensboro/article_ab8455aa-f491-533e-be95-f22ad819f4da.html

Southeast Medal Finals

Communications/Social Media

The Southeast Medal Finals, created by James Lala of Wellington, needed continuous contact with sponsors, vendors, riders, and trainers to keep them aware of changes and updates to the annual finals event and help make it successful both from a competitive and financial perspective.

Lala hired The Connection Public Relations to report and send updates to the equestrian community of equitation, hunters and jumpers. During the weekend of the event, The Connection Public Relations provided constant show updates to social media, allowing family and fans of the rider to follow the progress in real time.

Horizon Pool & Patio

Marketing/Copywriting

Horizon Pool & Patio is a successful family-operated pool cleaning and repair business serving Wellington and surrounding communities for three decades. As its 30th anniversary approached, The Connection Public Relations created a plan to bring awareness to the business and at the same time, thank loyal, long-time customers.

The campaign included a spotlight story in Wellington the Magazine, Wellington’s own high-end glossy, as well as a “thank-you” program with owners Chuck and Linda Grove distributing branded balloons to long-time customers. The community-friendly campaign spread good will as well as positive recommendations about the company’s service.

..

Spring Forward for Hunger

Promotion and Marketing

Treasure Coast Food Bank serves four counties on Florida’s east coast that comprises a broad geographic area and distinct communities. Reaching the communities of each one means creating distinct messages and events that resonate well with each. Spring Forward for Hunger, a locally sourced farm-to-table brunch, was an opportunity to introduce Treasure Coast Food Bank to an audience of community-minded residents in Stuart who care about nutritious eating.

Pairing with local chefs who created the menu and oversaw the food prep gave the event an instant appeal. Outreach included media pitches and social media to support direct mailed invitations. The result was a sold-out event and a greater following of supporters, sponsors and donors in Martin County.

https://www.usatoday.com/story/specialty-publications/luminaries/martin-county/2017/04/10/spring-forward-hunger/100159404/

http://www.tcpalm.com/story/specialty-publications/your-news/martin-county/reader-submitted/2017/03/29/just-few-tickets-remain-spring-forward-hunger/99772432/

http://thingstodo.palmbeachpost.com/event/spring-forward-for-hunger58a743d1811e5?s=1

https://www.stuartmagazine.com/photobook/spring-forward-hunger-brunch

http://seabreezepublications.com/pdfs/stuartexposure-february'15.pdf

Art Masters Auction

The Connection Public Relations coordinated all aspects of the public art display, pairing the project with local healthcare facilities.

Young Art Masters Auction  - The Young Art Masters Auction was part of an effort to expand the philanthropic works of the Jacobs family to their winter home in Wellington, Florida. The program, underwritten by the Jacobs family, brought acclaim and support from the community to local area public high school art programs. The Connection Public Relations coordinated all aspects of the public art display, pairing the project with local healthcare facilities. Through Young Art Masters, the art students got the experience of seeing their work in a real public art show, and through the online auction, the art programs received thousands of dollars in support from bidders.

http://www.palmbeachpost.com/news/local/auction-students-art-helps-raise-money-for-area-schools/QJJsaRixIuHstNTk2AnoiJ/

http://horsebackmagazine.com/hb/archives/35288

https://www.youtube.com/watch?v=X6mgubMhgoQ

http://gotowncrier.com/2016/04/young-art-masters-auction-returns-to-nuvista-living-this-month/

http://www.therickiereport.com/2015/04/08/young-art-masters-returns-with-exhibit-and-virtual-art-auction-lets-celebrate-the-new-generation-of-artists/

http://www.sun-sentinel.com/local/palm-beach/wellington/fl-wf-art-0415-20150415-story.html

SafeSpace

Every Woman is My Sister Luncheon Event and Walk a Mile in Her Shoes campaign

Working with a domestic violence center required a careful balance of bringing awareness to the vitally important issue while respecting the privacy of those under SafeSpace’s care. When SafeSpace decided to hold its first ever fundraising gala and bring in the sister of the nation’s highest profile domestic violence crime victim, the promotion would require an exacting touch.

 

Every Woman is My Sister Luncheon Event

Every element of the visit by Denise Brown, sister of the late Nicole Brown Simpson, was scripted to maintain the dignity of her sister’s memory while also garnering maximum exposure for the event.

The entire event was designed to keep the focus on the issue and away from the man accused of Brown Simpson’s murder. The inaugural event brought huge attention to SafeSpace and elevated the organization’s profile in the community.

Following on that initial success, we launched a bold grass-roots awareness campaign featuring men wearing red stilettos, and aptly named Walk a Mile in Her Shoes. Again, the effort required a balancing act – grab the publicity from high-profile community leaders walking a literal mile in red stilettos while reminding the audience of the seriousness of domestic violence.

As a result of both events, SafeSpace and the work it does on behalf of victims of domestic violence became much better known. The agency garnered great support from community leaders in government, law enforcement, medicine, and other professions. The events also raised tens of thousands of dollars for SafeSpace.

 

http://www.veronews.com/news/vero_beach/spotlight/sister-of-nicole-brown-simpson-advocates-for-safespace/article_7a380e0c-1760-577a-998b-aabfaa641ffc.html

http://www.veronews.com/other_sections/organizations/denise-brown-advocates-support-for-victims-of-domestic-violence/article_81267d3f-cc10-56b9-a23b-beb9178235cd.html

http://www.veronews.com/news/vero_beach/spotlight/walk-a-mile-in-her-shoes-event/collection_90a5f796-0256-11e1-b405-001a4bcf6878.html

 

http://www.supportstluciecounty.com/SafeSpaces-Walk-a-Mile-In-Her-Shoes-Traditions-Port-St-Lucie-Oct-13-2012.html

http://www.verobeachmagazine.com/Vero-Beach-Magazine/December-2011/Walk-A-Mile-For-SafeSpace/

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