Working with a domestic violence center required a careful balance of bringing awareness to the vitally important issue while respecting the privacy of those under SafeSpace’s care. When SafeSpace decided to hold its first ever fundraising gala and bring in the sister of the nation’s highest profile domestic violence crime victim, the promotion would require an exacting touch.
Every Woman is My Sister Luncheon Event
Every element of the visit by Denise Brown, sister of the late Nicole Brown Simpson, was scripted to maintain the dignity of her sister’s memory while also garnering maximum exposure for the event.
The entire event was designed to keep the focus on the issue and away from the man accused of Brown Simpson’s murder. The inaugural event brought huge attention to SafeSpace and elevated the organization’s profile in the community.
Following on that initial success, we launched a bold grass-roots awareness campaign featuring men wearing red stilettos, and aptly named Walk a Mile in Her Shoes. Again, the effort required a balancing act – grab the publicity from high-profile community leaders walking a literal mile in red stilettos while reminding the audience of the seriousness of domestic violence.
As a result of both events, SafeSpace and the work it does on behalf of victims of domestic violence became much better known. The agency garnered great support from community leaders in government, law enforcement, medicine, and other professions. The events also raised tens of thousands of dollars for SafeSpace.